Sharing Knowledge with the industry and its next generation

The London Produce Show and Conference, presented by Fresh Produce Consortium and Produce Business, brings together some of the sharpest minds from the global fresh produce industry and beyond to present a series of educational seminars and workshops that explore the topics and issues which impact directly or indirectly on the working lives of every show attendee.

Stage 1 Seminars

THURSDAY JUNE 8, 2017 | 10.00 – 16.00

10.00am - Dutch Discussion: The National Action Plan for Fruit and Vegetables: How the Dutch are getting children to eat more Fruits and Vegetables.

  • Karin BemelmmansChaired by: Karin Bemelmmans. Coordinator, 
    Dutch National Action Plan, Fruit & Veg
    Karin Bemelmans is the Coordinator at the National Fruit and Vegetables Action Plan. The Action Plan is a partnership between government, business and social organizations in the Netherlands. For more than thirteen years, Karin has worked at the Dutch Ministry of Health, Welfare and Sport. After that, she has been engaged in both private and public institutions in the field of nutrition and health, policy, management and business. She was Head of Programs and member of the Management Team at the Netherlands Nutrition Center.

  • Gertrude ZeinstraFeaturing: Gertrude Zeinstra,
    Scientist in Consumer
    Science, Wageningen
    Gertrude Zeinstra is a nutrition and health researcher with a special interest in food choice and children's eating behaviour. Her PhD project aimed to develop new approaches to increase fruit and vegetable intake in 4- to 12-year-old children by focussing on the role of parental strategies, children's cognitive development and the properties of food. Since 2011, she has been working as a senior consumer scientist and project leader at Wageningen Food & Biobased Research in the Netherlands, one of the research institutes at Wageningen University & Research. The Institute does research for industry, government and other customers. The mission of the Consumer Science & Health group is to understand consumer's food choice and eating behaviour in order to facilitate healthy and sustainable food choices. Gertrude's main focus is research among children, preferably in real-life settings, with the aim to understand children's eating behaviour and encouraging healthy eating among this specific group of future consumers.

    Karin's PDF Presentation | Gertrude's PDF Presentation | Speaker's Video | Video Presentation

11.30am - Bringing The Fields To The City

  • Jack Hamilton,
    Mash Direct
    Jack Hamilton, a sixth generation son of the soil, grew up on the County Down family farm that would diversify to become Mash Direct in 2004. Mash Direct has since grown from a humble family farm delivering mashed potato to one local retailer into the brand leader in the prepped vegetables category in the UK and Ireland as well as exporting to the USA, UAE and Bahrain. Jack has been named Top New Talent by The Grocer and has been presented with the Future Leader Award by the Northern Ireland Food and Drink Association. In 2017, Jack was the youngest person to ever be given the honour to speak at the Oxford Farming Conference and was the first speaker from Northern Ireland in ten years.

    PDF Presentation | Video Presentation

12.30 – The Great Fruit Adventure: Inspiring Kids to Develop Healthier Attitudes to Eating

  • Max MacGillivray,
    Redfox Executive Selection
    The Great Fruit Adventure began its journey when Max MacGillivray set off with a riding buddy on two Triumph motorcycles from New Spitalfields Market in London, back in November 2016. Four months, 18 countries, 18,000 kilometres and some 5,000 better-educated kids later through the journey, they reached Cape Town in South Africa to a rapturous welcome. They visited more than 50 farmers and producers along the way, and since their return, they have been teaching British children about where their fresh produce actually comes from, and encouraging healthy eating via their epic Adventure.

    Hear Max give an overview of his plan to educate kids about fresh produce moving forward and how the sector can get involved proactively with the adventure to make a real difference to create healthy kids and to sell more fantastic fresh produce!

    PDF Presentation | Video Presentation

13.30 – Prue gives her take on how to encourage children to eat fresh produce

14.30 – 8 Seconds And Bust! The Challenges Of Marketing Fresh Produce To Children

  • Nic Jooste, Marketing Director, 
    Cool Fresh Group
    Nic Jooste is Marketing and CSR Director of the Cool Fresh Group, a Dutch fresh produce group with a high-level CSR certification. Cool Fresh imports fruit through the Port of Rotterdam from all of the world's main fresh produce nations, and has retail, wholesale and foodservice clients in 54 countries.

    Originally hailing from Cape Town, South Africa, Nic has been with Cool Fresh for 15 years. He has created most of the company's fresh produce brands, is passionate about social projects, and is a board member of the Stars in their Eyes Foundation as well as the Balls-n-Books Foundation. He uses marketing in a flamboyant manner to 'tell the stories' behind his brands, specifically in terms of sustainability.

    Nic's 'Generation Z' presentation will focus on the challenges and opportunities facing marketing campaigns aimed at children and young people. Learn about his '8 seconds and you are gone' theory, even exhibited in very young children.

    PDF Presentation | Speaker Video 1 | Speaker Video 2 | Video Presentation

15.30 – Adding Farming To The Curriculum For The Consumers Of Tomorrow

  • Quentin Clarke, Director Business Collaboration,

    Quentin Clark is Director of Business Collaboration at LEAF. He joined LEAF in 2016, after working for Waitrose for 29 years, where he held varying positions including Head of Commercial Buying for produce and poultry, fish and eggs. During his last six years at Waitrose, Quentin led the engagement of suppliers, partners and customers in the sustainability and ethical sourcing agenda. His role at LEAF involves engaging with LEAF members and more widely, across the food supply chain, in order to identify business opportunities and build stronger partnerships.

    PDF Presentation | Speaker Opening Video | Video Presentation


Stage 2 Seminars

THURSDAY JUNE 8, 2017 | 10.00 – 16.30

10:00 – The role of strategy in marketing Fresh produce

  • John Stanton, Professor,
    Saint Joseph's
    University, USA  
    This session will focus on the ten most common activities that very successful marketing programmes use. While most consumer food (CPG) manufacturers use well-defined strategy, many fresh produce companies have a less intensive process.

    PDF Presentation | Video Presentation

11.00 – Retail Panel Discussion: The Future of the Retail Environment

  • Chaired by Claire Powell, Retail Industry Professional  
    Claire Powell is an experienced freelance retail industry projects and events professional with over 20 years retail, experience including 10 years at Sainsbury's. At the retailer, she thrived in the fresh produce department, holding the positions of Retail Operations Manager and Trading and Retail Business Development Manager, with responsibility for being the key link between Head Office and Store colleagues. Over 700 Produce Managers in the field had dotted line reporting to her, and she devised and managed training programmes for the 10,000 produce staff — a project that impacted on store performance and sales volumes. She managed major roadshows for internal and external audiences and represented Sainsbury's at trade shows.


  • Chris Cowan, Consumer Insight Director,
    Kantar Worldpanel

    Chris Cowan leads Kantar's Produce team in the UK, working with over 60 clients in fruit and vegetables across both whole-head and prepared, helping to understand the implications of the evolving retail landscape. He works with clients who range in size and scope from one single product up to those who straddle many different categories, retailers and channels. The team's focus isn't just understanding how different markets perform, but utilising actual shopper behaviour to drive retailer and category growth.

  • Clive Black,
    Shore Capital
    Dr Clive Black is the Co-Founder, Director and Head of Research for Shore Capital Markets, a leading entrepreneurial investment bank in the UK, with particular responsibility for the consumer sectors.

  • Jan England,
    Managing Director of England Marketing

    Jan England is Managing Director of England Marketing, a market research agency that specialises in research in the food and agriculture supply chain, in particular in the fresh produce sector. In over 22 years running the business, Jan has been involved in numerous projects which have examined consumers' attitudes towards fresh produce and is well qualified to provide insight and understanding to suppliers and retailers into what people want and expect from their fresh produce purchases. Jan was author of the Produce at Retail Mystery Shopping report presented at the LPS last year.

    Video Presentation

12:00 – Consumer Purchase Preferences For Packaged Produce

13:00 – The Modern Slavery Act - The First 12 months

  • Alisdair Duncan, Modern Slavery Advisor
  • Paul Callum, Modern Slavery Consultant & Associate University Lecturer  
    Callum Duncan Consultants are Paul Callum and Alisdair Duncan who specialise in modern slavery training and consultancy and investigative support and training for the private sector. Since forming in September 2016, Paul and Alisdair have already worked with market leaders such as Pepsico, Greenyard Fresh, formerly known as Univeg, and Simon Smits, the Dutch Ambassador to the UK.

    They continue to work with the Gangmasters Licensing Authority delivering training to the fresh produce industry and seek to improve awareness, knowledge and understanding of human trafficking in the private and public sector.

    Callum Duncan Consultants has been shortlisted for the Innovation Award at this year's FPC Awards!

    Paul Callum retired after 30 years service from Derbyshire Police force in June 2016 where he held the post of Detective Superintendent, Head of Public Protection. As a senior detective he was responsible for the setting and reviewing of organisational strategy and management of the force public protection department, which strives to protect the vulnerable across the board, including victims of human trafficking. He has worked tirelessly to improve the standards of investigation of this evil crime throughout the region and nationally with published articles and investigative guidance.

    Alisdair Duncan joined South Yorkshire Police in 1984 and served for 30 years predominantly as a Detective Sergeant and is a vastly experienced investigator with specialist knowledge of human trafficking and immigration cases. Alisdair and the team obtained numerous prosecutions for human trafficking into the UK, including dismantling one of the country's largest ever organised crime gangs where criminals from Poland had trafficked over 220 victims into the UK and subjected them to human slavery. He and his team received an award in 2008 from the Home Secretary for his work with victims of human trafficking.

    In 2014, Alisdair joined the Gangmasters Licensing Authority as a business change, development and enforcement officer.

    PDF Presentation 

14:00 – The North American Hothouse Vegetable Industry is in the Firing Line for Trade Disputes

  • Roberta Cook, Marketing Consultant,
    UC Davis (retired), USA  

    Dr Cook has a range of specialist subjects that includes agricultural and resource economics, food distribution, fresh fruit and vegetable marketing, consumer demand trends, international competition and trade, the Mexican horticultural industry and food safety. A constantly sought-after presenter on the food industry circuit, Roberta is renowned for leaving her audiences not only with ideas, but with the data necessary to evaluate the ideas and apply them to their own business with plans for the future.

    She conducts an applied research and industry outreach program focusing on the marketing and international trade of fresh fruits and vegetables, including studies on international competitiveness.

    PDF Presentation | Video Presentation

15:00 –Adding value to fresh produce sales through food / kitchen concepts

  • Rui Medeiros Santos,
    Chief Designer of the International Innovation Company (IIC)
    Rui Medeiros Santos is Chief Research and Development Officer at the Dutch Creative Brands Group. Working with the in-house team of designers, engineers and quality specialists, Rui directs product development for proprietary brands Vacu Vin and Tomorrow's Kitchen. Furthermore, he leads co-creation projects for retailers, fresh produce growers and many other parties in need of sales-boosting innovation.

    In his presentation 'Push AND Pull: Best of Both Worlds', Rui will focus on a number of case studies in which his design team was able to greatly stimulate sales and brand awareness on behalf of fresh produce clients.

16:00 – How to address the growing demand from consumers to understand where their fresh produce comes from: Farm Africa's innovative approach

  • Nicolas Mounard,
    CEO, Farm Africa

    Farm Africa is an international organisation working to build a prosperous rural Africa. They help farmers to increase their harvests, build their incomes and sustain natural resources, partnering with governments and the private sector to find effective ways to fight poverty. They work closely with local communities, who actively participate in all the decisions. Typically, their staff is from the local area, can speak the local language and has a deep understanding of the local context. Farm Africa means business. They put world-class expertise into farmers' hands, making them productive, climate-smart and competitive. Their staff works on the ground in Ethiopia, Kenya, Tanzania and Uganda. Using research and cutting-edge techniques, they find modern answers to the ancient problems of farming Africa well. 

    PDF Presentation | Video Presentation