The latest apple season was surprisingly good, about 9% larger than the previous year, and the entire crop of dessert apples was sold three to four weeks earlier than forecast, which was ‘excellent’ according to Adrian Barlow, English Apples and Pears. “Ultimately our sales to multiples were four percent higher. With first of all a lot of support from UK retailers. I think our campaigns have been extremely successful in terms of impacting on consumers, persuading consumers to buy English and to look for English.” Click here to read the full story.