Catherine is the founder of Redemption, a healthy restaurant and alcohol-free bar concept where the offering is vegan, sugar-free and wheat-free. Following a successful pop-up in 2013, Redemption now features two sites in London in Notting Hill and Shoreditch.

After studying a degree in economics at university, Catherine worked at Virgin for 17 years where she started in the press office for Virgin Cola, before working her way up to Virgin Group Brand Director.

During her time at Virgin, Catherine led a diverse array of start-ups, innovations, marketing campaigns and customer service strategies globally (e.g. Virgin Mobile, V Festival). Her big passions were the charity Virgin Unite and Virgin Group’s social media presence.

Catherine left the Virgin Group to start her own socially-conscious brand, with Sir Richard Branson describing her as a ‘brand guru’.