Chloë is the founder of nibs etc., a sustainable food business that creates snacks and breakfast foods from ingredients that would otherwise be thrown away, especially juice pulp which is high in flavour and fibre.
Chloë’s goal is to reduce food waste to landfill and to encourage others to do the same. nibs etc. was launched as a food and photography blog in 2015 to share recipes that up-cycle leftovers and leave no waste. The concept grew offline the following year to cater at events, pop-ups and supper clubs.
In 2017, nibs etc. won both the Cotswold Fayre Young Food & Drink Entrepreneur of the Year and WeWork Creator Incubate Category Awards. With a new focus on juice pulp, nibs etc. launched on Borough Market in London and now its Juice Pulp Crackers are retailed at a number of sustainable independent shops and cafés in and around London.
Chloë grew up between the UK, Switzerland and China. After gaining work experience within the food and hospitality sectors and graduating with a BSc from Babson College Business School in Boston, the USA, Chloë moved to San Francisco to work for TCHO, one of the first bean-to-bar chocolate companies in the US, before moving back to Europe.
After a month volunteering with WWOOF on a farm in Italy and launching her blog, she worked as a freelance Sales & Marketing Consultant for several small, sustainable food and fashion start-ups, including Farmstand and Maltby St. Market.