John is a Divisional Director of Promar International – the agri-food value chain consulting subsidiary of Genus plc.

Educated at University College Swansea in the early 1980s, he has been with Promar for over 18 years. In this time, John has carried out supply chain analyses, business planning, evaluation and feasibility assignments across a wide range of areas within the agri-food sector.

John has also worked extensively throughout the UK and on assignments in some 60 other countries. This includes work in the fruit, vegetables, dairy, meat, fish, horticultural, cereals, soybean, rice and the processed foods and drink sectors.

John is the Chairman of the Chartered Institute of Marketing’s Food, Drink and Agriculture Group, and the Chair of the Institute of Agricultural Management. He is a Fellow of the Royal Agricultural Society of England, and until December 2014 he was a Director of the Oxford Farming Conference for three years. John is also a Visiting Fellow at the University of Reading.