José is an expert economist in agri-food, specifically in the fruit, vegetables and citrus sector. His interest in the food chain, innovation, internal cooperation within the sector and knowledge management to meet the challenges of the future, forms the basis for his present work.

As Secretary General at Ailimpo, one of his key tasks is to lobby to position the Spanish agri-food sector as a European and world reference in food quality and safety. José believes in teamwork, effort and consensus building as formulas for solving problems and conflicts. José is also chairman of the Civil Dialogue Group for Horticulture, Olives and Spirits, maintaining a regular dialogue at the European Commission.