Nick is the Shopper, eCommerce & Analytics Director for international category, shopper and customer management specialist, Bridgethorne.

Nick has worked in the consumer goods industry for over 20 years with his experience spanning both retailer and supplier sides of the supply chain. He has been successful in roles across Buying, Sales, Shopper Marketing, Brand Management and Category Management. His knowledge comes from extensive hands-on operational and leadership roles across various channels and categories for companies such as Coca-Cola European Partners, Pernod Ricard, Kao and A.S. Watson.

Nick took his extensive industry experience into consultancy four years ago and now works with consumer goods clients across the world to build their commercial capability and effectiveness and to develop highly effective commercial, category, shopper and consumer focused strategies from concept through to internal implementation and market activation.